It looks like yack ‘n’ cheese.
The Kinz Heinz Company is changing the recipe this Valentine’s Day, offering the chance to win a box of neon-pink macaroni and cheese flavored like candy.
As of Feb. 8, Kraft “gives 1,000 lucky bird lovers the chance to turn their mac and cheese into sweet, pink #CandyKraftMacAndCheese.” according to a Wednesday tweet from the snack conglomerate.
The festive dish, titled Candy Kraft Macaroni & Cheese, comes with a powder package that transforms the noodles into a light pink instead of the usual vibrant orange. The new coloring of candies comes from beet and carrot concentrates, NBC Chicago reported.
Hot red noodles are probably as tasty as candelabra as they seem, thanks to the fruity, natural flavors and vanilla extract that make up the powder.
However, Twitter users have had mixed feelings about the fact that Pink is apparently the new mac.
“Ugly, ugly, ugly !! It looks like raw ground beef,” said a detractor of the neon nightmare. “NO thanks! Just because you can do something doesn’t mean you should.”
Another sputtered, “Why do you want to do this. The pink tincture seems to be causing health problems.”
Then again, it’s not the first time people have reflected on Kraft’s prospect “Send noods.”
Enter to win a free box of mac magenta The Kraft site between 9 a.m. and 1 p.m. on February 8. One thousand winners will be selected to receive the Frankennoods in time for Valentine’s Day on February 14th.