Polaris and Zero Motorcycles reach agreement to bring electric vehicles to market – TechCrunch


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Polaris it’s a name synonymous with strength sports – just go to one of the hundreds of snowmobile trails in Wisconsin, Minnesota or elsewhere winter enough for evidence. Now, he’s teaming up with him Zero Motors, Manufacturer of electric motorcycles and powertrains based in Santa Cruz, to power its line.

The two companies on Tuesday announced a 10-year agreement to work together to produce electrified off-road vehicles and snowmobiles with Zero’s powertrain technology, hardware and software. Polaris will develop, manufacture and sell the vehicles.

According to Zero Motorcycles CEO Sam Paschel, the companies will develop the technologies and vehicle platforms for this next generation of electric power sports, adding that the goal is to dramatically expand the electric options currently on the market.

“Our EV knowledge and millions of miles of real-world EV experience, rubber meets the road, coupled with Polaris’ broad product portfolio, scale, supply chain and market leadership, makes this a game changer. for every strength sports enthusiast, ”Paschel said in a statement.

Polaris already has several electrical options in its portfolio, thanks to a series of acquisitions that have been made over the last decade. In 2011, the company acquired Goupil, a French manufacturer of light commercial road electric vehicles for the European market and also GEM, the passenger and legal utility electric road vehicle Polaris most recently acquired Brammo Electric Motorcycles, a purchase that gave the company access to the technology that would later be used in its Ranger EV off-road vehicles.

This last deal aims to create a wider portfolio of products, not just one offs. Polaris said the partnership will be the cornerstone of “rEV’D up,” the name of its long-term strategy to offer customers an electrified option in each of its core product segments by 2025. The first vehicle of this Zero-Polaris collaboration will debut at the end of 2021.

“Thanks to advances in power, pricing and performance in recent years, and with growing customer interest, now is the right time for Polaris, with Zero Motorcycles as a key strategic partner. , to implement our rEV’d up initiative and aggressively accelerate our position in the electrification of strength sports, “Scott Wine CEO and President Scott Wine said in a statement. The wine boasts of the partnership that will allow Polaris to “jump technological barriers around scope and cost while providing a tremendous speed advantage to the market”.


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