Gravity Sketch, the London-based product design and collaboration platform that uses virtual reality, has raised $ 3.7 million in funding.
The week was led by Kindred Capital, with the participation of Point Nine Capital and former investor Forward Partners. It brings the total amount raised by Gravity Sketch to $ 5.4 million. In addition, the startup previously received grant funding from InnovationRCA and the James Dyson Foundation.
Founded in 2014 by Oluwaseyi Sosanya, Daniela Paredes and Daniel Thomas, Gravity Sketch aims to change the way physical products are conceived, developed and brought to market. It offers 3D design software for interdisciplinary teams so they can “create, collaborate, and review” in a much more frictionless way, even via virtual reality in which collaboration can be realized in 3D and in real time. The idea is to help accelerate development cycles, especially with teams distributed around the world and further afield.
“Collaboration is increasingly important as time fragments are shortened and consumers demand products earlier, with more features, and produced in a more sustainable way,” says Oluwaseyi Sosanya, CEO and co-founder of Gravity Sketch. “There is also a growth of multinational companies growing design and engineering teams distributed around the world, who need to stay connected to deliver with the same precision that they had done in the same place. Medium and medium-sized design firms serving large firms must also adopt this approach to earn business – they often earn jobs from international clients who are unable to meet face-to-face often with their domestic clients, and they are also required to extremely high delivery standards ”.
In addition to the pressure caused by faster product cycles and remote work, the product design process itself is not always optimal, involving multiple teams with different disciplines and software tools and a leap from 2D to 3D. . “When we talk about designing a physical product, we imagine this object in 3D,” says Sosanya. “However, for many years we had to create the idea through 2D means, or through raw physical models. All physical products start with 2D drawings, which are then carefully translated into digital 3D models and then produced using standard manufacturing processes. ”
To mitigate this, Gravity Sketch takes the designer into the 3D digital space from the initial sketch stage, giving him greater control over the initial idea and how it develops. The complete design team can then combine the same VR space to have a full understanding of the design from the designer’s perspective before investing time and resources.
“The designer can more accurately reach all stakeholders on the same page in the ideation phase,” explains Sosanya. “With VR we can take advantage of the fact that everyone thinks in 3D and offer a solution that ignores the 2D visualization step that is present in every design process, so users can think in 3D and create in 3D. It’s kind of cum ‘and a 3D Zoom meeting, helping everyone to understand the product that doesn’t have to materialize from their point of view.’
In addition, the content created in Gravity Sketch can enhance the design pipeline, meaning that there is no need to create different views of a concept or you have to create a 3D model in another tool. Gravity Sketch designs can be exported to almost any CAD tool on the market with 100% claimed accuracy.
It also seems to resonate with some of the world’s leading companies, such as Ford, Nissan and Reebok, using Gravity Sketch, alongside 60 universities and more than 50,000 creative professionals around the world.
Meanwhile, Gravity Sketch says the new funding will allow the company to scale the platform to become “completely hardware-agnostic.” It currently works with a range of virtual reality hardware, and is in beta for iPad, mobile and desktop.