On Tuesday Facebook agreed to lift its controversial news ban in Australia after the government said it would make an amendment to a law that would oblige the technology giant to pay for media content.
“As a result of these changes, we can now work to boost our investment in public interest journalism, and restore news on Facebook for Australians in the coming days,” said Will Easton, CEO of Facebook Australia.
“We are pleased to have been able to reach an agreement with the Australian government and appreciate the constructive discussions we have had,” adds Easton.
The compromise means that Facebook and the other main target of the law – Google – are unlikely to be penalized unless they reach out to certain businesses with local media companies to pay for the news.
Last week, the social media giant caused outrage when it released the news ban after the House of Representatives passed the Media News Negotiation Code, which would force Facebook and Google to negotiate with media companies. which produce shared content on their platforms.
Facebook has been against the proposed law, saying it “ignores the realities” of its relationship with publishers who use its service to “share news content.”
Some pages of the Australian government and emergency services were also accidentally torn in the middle of the ban, escalating the fury.
With thread Post