Amazon gets into palm reading – but wants to sell groceries rather than tell your fortune.
The e-commerce colossus unveiled a new gadget Tuesday that will allow shoppers to pay with the palm of their hands in their stores.
The so-called Amazon One device uses high-tech imaging and algorithms to create a “unique palm signature” based on hand ridges, lines and other features. The system link that prints to a credit card that the buyer inserts into the machine.
Amazon has installed the system in two of its Amazon Go stores in Seattle, where shoppers can scan their palms before entering instead of using a smartphone app. The company plans to expand the technology to more of its stores in the coming months and said it is in “active discussions” with several potential external customers.
“We believe Amazon One has wide applicability beyond our retail stores, so we also plan to offer the service to third parties such as retailers, stadiums and office buildings so that more people can benefit from this. ease and convenience in more places, ”Dilip Kumar, Amazon’s vice president of physical and technology sales, wrote in a blog post.
The gadget is based on the Just Walk Out Technology which Amazon uses in its Go stores, which tracks the items that shoppers pick up and load them once they leave without the need for a payment line. Amazon plans to extend the cashless technology to the Whole Foods food chain it has, as well The Post reported last month.
While using the hand as a credit card may seem a bit dystopian, Kumar argues that it is more secure than other “biometric” identifiers because you can’t tell a person’s identity just by looking at their palm.
Palm images that Amazon One uses are encrypted and stored in a “highly secure” cloud, and customers can request the deletion of their palm data, Kumar said.
The system “requires someone to make an intentional gesture by holding the palm over the device to be used,” he wrote. “And it’s contactless, which we think customers will appreciate, especially in today’s times.”