Amazon Music is the latest streaming service to embrace podcasts. The company announced this morning that it will launch support for podcasts in the United States, the United Kingdom, Germany and Japan on Amazon Music at no additional cost, and extends its own original programming. The first list of originals on Amazon Music will include shows hosted by creators such as DJ Khaled, Becky G, Will Smith, Dan Patrick, and others.
At launch, Amazon says customers will find “millions” of episodes from the best shows and many of their favorites already available, including popular shows like “Crime Junkie,” “What A Day,” “Radiolab,” ” Revisionist Story “,” Planet “Money”, “Ear Hustle”, “Why Don’t You Give Me? with Nicole Byer, ”and“ Stuff You Should Know. ”
Amazon Music will also serve as the exclusive home for the music-meet-true-crime podcast, “Disgraceland,” which will explore various criminal connections in the music industry. The show will debut on Amazon Music in February 2021. Disgraceland host Jake Brennan says the Amazon Music partnership will allow the show to produce more episodes and release it weekly, giving fans more consistency.
Among Amazon Music’s originals, DJ Khaled will be hosting “The First One,” where he will interview his favorite artists about the hits that have made them iconic. Becky G, meanwhile, will receive “In the Hall,” which will see the star interact with big names in music and entertainment to discuss social issues, relationships, politics, sports and even more.
Broadcaster Dan Patrick joins Amazon’s IMDb for “The Scene with Dan Patrick,” which will air famous scenes from movies and TV shows.
And an untitled project by Jada Pinkett Smith and Will Smith’s Westbrook Audio will be released on both Amazon Music and Amazon Audible.
Amazon Music did not specify how large its total podcast catalog was at launch, but its website continues to solicit submission from the creators. All in all, the Amazon Music service arrives more than 55 million customers. This means that distribution to Amazon Music will be necessary for any top podcast creator.
The new podcasts will be available on Amazon Music apps across the phone and the web, and will be organized for navigation by categories, such as curated recommendations, top charts, and even more. Presentation pages will feature trailers, if available, and podcasts can be streamed on Alexa devices, including Echo Auto.
Podcasting has grown in recent years to become a considerable industry. In the United States, for example, forecasts predicts the audience for podcasts will exceed 100 million by 2020, is podcast ad revenue will rise 14.7%, despite the pandemic, bringing total advertising revenues close to the $ 1 billion mark. Major streaming services have pursued their original content to attract users to their platform. Even Apple has been immersed in the tip podcast original in recent months.
The news followed Amazon’s recent addition of Twitch streams live to Amazon Music – a move that has allowed Amazon to differentiate its offering from other top-notch music services, such as Spotify, Pandora and Apple Music, for example.
“Our customers’ listening habits are constantly evolving, and we know that we seek to provide them with a rich, rooted experience in music and entertainment, ”said Steve Boom, VP of Amazon Music, in a statement on at the launch of podcasts. “With this launch, we bring customers even more forms of entertainment to enjoy, while also allowing creators to reach a new audience around the world, as we have done with music streaming. The podcasts, associated with the our recent partnership with Twitch to bring live streaming to the app makes Amazon Music a prime destination for creators, ”he added.